Brand Manager

Company: BRANA, S.A.

Job Type:
Full-time

Sector:
Manufacturing - Other

Location: Port-au-Prince, Haiti

Start Date: January 29, 2018

Posted On: Dec 29, 2017

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Brand Manager at BRANA, S.A.

Job Description:

SUMMARY OF THE POSITION:
The Brand Manager is responsible for brand building and innovation programs through development, planning, execution, evaluation & refinement of individual brand strategies & objectives to ensure sustainable brand health, market share growth & profitability.
MAIN RESPONSIBILITIES AND TASKS OF THE POSITION:
 The ability to create and embed a clear vision & strategy for sustainable, profitable growth of the category that drives Brand and Customer strategies.
 The ability to optimize Brand profitability and activity ROI in a sustainable way.
 The ability to consistently develop and drive Consumer-Inspired category, Brand strategies and plans, in order to win with the consumer and create competitive advantage.
 The ability to create and embed a clear Consumer-Inspired strategy for sustainable and profitable growth of the Brand, which provides a clear, consistent and effective direction to annual Brand plans.
 The ability to turn Brand Strategy into winning yearly plans that effectively coordinate all Brand activities to build Brand equity and deliver sustainable volume and profit.
 The ability to understand the company’s route to market, channel and customer strategies and their implications in order to incorporate them into Brand strategies and plans.
 The ability to develop effective through-the-line Brand content which can travel across touchpoints. The ability to connect branded content effectively to the most relevant consumer touchpoints.
 The ability to identify strategically relevant business opportunities and harness
 consumer, shopper and customer insights to create and implement value creating
Brand, product, packaging and beer systems innovations.
 Excellent understanding of the full marketing mix.
 Excellent written and verbal communication skills.
 Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
 Execute strategies with cross-functional teams.
 Manage external marketing partners such as advertising agencies, digital marketing firms and production companies.
 Any other task or duty required by the supervisor.
REQUIRE

Job Qualifications:

REQUIRED QUALIFICATIONS FOR THE POSITION:
 BS/MS Degree in Marketing or a related field
 Excellent in Microsoft Word, excel, Power Point and Outlook
LANGUAGE(S):
 Fluent in English and French.
ATTITUDES and SKILLS
 Leadership, Team Work, Communication, Planning and Execution, Entrepreneurship
 Negotiation skills, Integrity
 The person has to be passionate about uncovering consumer insights and delivering innovative marketing campaigns. He/She will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

External:
 Handwritten Letter of expression of interest (1 page)
 Curriculum Vitae ;
 Criminal Record (mandatory)
 Other support materials (mandatory

About BRANA, S.A.

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