Chief Sales and Marketing Officer

Company: Start-up FinTech Company

Job Type:
Full-time

Sector:
Bank & Finance

Location: Port-au-Prince, Haiti

Start Date: April 15, 2019

Posted On: Mar 15, 2019

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Chief Sales and Marketing Officer at Start-up FinTech Company

Job Description:

We are currently seeking an ambitious and highly-skilled Chief Sales and Marketing Officer with a track record of exceptional, transformative management practices. In this role, you will increase productivity, inspire and motivate junior employees, and optimize our company’s market share. You will have tremendous opportunities to develop innovative policies and campaigns that shape the future of our organization. Candidates for this role will be creative, charismatic, knowledgeable, hard-working, and exceptionally well-versed in the latest sales and marketing techniques as well as true-and-tried practices.

Job duties and responsibilities

The Chief of Sales and Marketing position is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.

1. Act as strategic business partner to CEO
2. Serve as a key member of executive leadership team
3. Present to the Board of Directors as required
4. Recruit and train sales marketing and customer service staff as required.
5. Develop and implement strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services
6. Develop and manage sales/marketing operating budgets
7. Plan and oversee advertising and promotion activities including print, TV, radio, and social media
8. Achieve satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends
9. Ensure effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets
10. Monitor competitor products, sales and marketing activities
11. Establish and maintain relationships with industry influencers and key strategic partners
12. Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events
13. Direct sales forecasting activities and set performance goals accordingly
14. Direct staffing, training, and performance evaluations to develop and control sales and marketing programs
15. Direct market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals
16. Represent company at trade association meetings to promote product
17. Meet with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals
18. Analyze and control expenditures of division to conform to budgetary requirements
19. Assist other departments within organization to prepare manuals and technical publications
20. Prepare periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion
21. Review and analyze sales performances against programs, quotas and plans to determine effectiveness

Competencies
• Impeccable Work Ethic
• Business Acumen
• Entrepreneurial Mindset
• Communication Proficiency
• Customer/Client Focus
• Leadership
• Presentation Skills
• Problem Solving/Analysis
• Results Driven
• Strategic Thinking
• Technical Capacity

Reporting Structure

• Chief Sales and Marketing Officer will report directly to the company CEO
• Following areas will report to the Chief Sales and Marketing Officer:
o Sales
o Marketing
o Customer Service
o Other areas as appropriate

Compensation
• Salary based on experience and qualification
• Total compensation will be competitive with marketplace and will include a significant performance-based bonus

Job Qualifications:

• Bachelor’s degree in marketing, business, or related field
• 5+ years’ experience in management in a corporate setting
• Transformative approach to leadership that inspires and empowers others
• Aware of the latest market trends and shifts, as well as projections for the future
• Evidence of ability to innovate and implement change successfully
• Exceptional communication and presentation skills
• Able to be persuasive and procure buy-in from upper management
• Solid computer skills and awareness of web-based marketing and social media
• Driven and committed to success while maintaining integrity

About Start-up FinTech Company

We are a start-up FinTech company dedicated to using online and mobile platforms to make various financial products available to the Haitian public. Our mission is to provide every Haitian family, individual, regardless of their socio-economic circumstances, and every business full access to the same array of financial products and services that have long been enjoyed in more developed countries. In the pursuit of its mission, the company is guided by its core values of inclusiveness, integrity, competence, discipline, and perseverance.

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