BRAND MANAGER JR
Company: Brasserie Nationale d'Haiti S.A.
Marketing & Communications
Location: Port-au-Prince, Haiti
Start Date: November 10, 2015
Posted On: Oct 02, 2015
BRAND MANAGER JR at Brasserie Nationale d'Haiti S.A.
Responsible for brand building and innovation programs through development, planning, execution, evaluation & refinement of individual brand strategies & objectives to ensure sustainable brand health, market share growth & profitability
Excellent understanding of the full marketing mix.
Excellent written and verbal communication skills.
Strong research and analytical skills.
In-depth understanding of the company’s current brands and future concepts.
Capable of identifying target audiences and devising campaigns that engage, inform and motivate.
Ability to think creatively and innovatively.
Budget-management skills and proficiency.
Analytical skills to forecast and identify trends and challenges.
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Plan, develop and direct marketing efforts for a particular brand or product.
Create strategies to take advantage of market opportunities.
Conceptualize strategic initiatives and implement details of a campaign.
Execute strategies with cross-functional teams.
Manage external marketing partners such as advertising agencies, digital marketing firms and production companies.
Supervise brand content.
Develop brand standards and usage guidelines.
Assist integration of campaigns with brand consistency.
Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research.
Analyze sales data to update a brand or category portfolio, determine new products.
Work closely with departments such as Supply Chain and Sales to consult on package and product as it relates to branding.
Write reports, specifications and creative briefs.
Any other task or duty required by the supervisor.
BS/MS Degree in Marketing or a related field.
Fluency in spoken and written French, English is required.
Microsoft Word, Excel, Power Point and Outlook.
Leadership, Team Work, Communication, Planning and Execution.
Negotiation skills, Integrity.